Friday, June 6, 2014

Berroco Yarn Sale and History Lesson

Photo from the Berroco Archives, 1950s
Textile production was the dominant industry of the Industrial Revolution - and Berroco was right there at the start!  In 1810 Jerry Wheelock, the great-great-great-grandfather of the current Berroco president, Warren Wheelock, joined one of the first mills in the U.S. to produce woolen cloth.  In 1905 Stanley Wheelock established his own mill, the Stanley Woolen Mills, in Massachusetts.  The family continued to produce exceptional wool cloth through two world wars, depressions and recessions (but so far, no yarn yet!).

Abode in Flagstone
My favorite part of the family history is 1968 - when the Wheelock family formed a new handknitting subsidiary called Stanley Berroco.  There was never anyone named Stanley Berroco, so why the funny name?  "Stanley," of course, was from the parent company name "Stanley Woolen Mills."  "Berroco" combined the first syllables from the last names of two sales agents, Mr. BERglass and Mr. ROsenberg.  Add a "CO" for company, and you have "BER-RO-CO."  Later Stanley Berroco was reestablished as Berroco, Inc., and it has become one of the largest importers and wholesalers of handknitting yarns, patterns and supplies in the United States and Canada.

That's a long time to have been appreciating good yarn!  At FiberWild! we've got over 30 brands of Berroco yarn - and for the month of June all of our Berroco yarns are on sale at 20% to 25% off! 

The Berroco yarns come in a wide variety of fibers and weights - it's hard to pick a favorite!  Some of the yarns I've really enjoyed knitting with recently are: 
  •  Abode is a single ply medium weight 100% merino wool yarn with a unique thick and thin homespun texture in earthy colors.  Let the fun texture give your project character!  Great for interesting hats and cozy sweaters!
  • Lago
    A Marmot - So Cute!
    screams summer!  Lago is a chain construction thick and thin machine washable yarn in bold, tropical colors.  The yarn is a blend of viscose and linen to give it the look of linen with the drape and sheen of viscose.  Bare your shoulders with a fun tank top or an airy scarf!
  • Marmot is made from marmot fur.  Just kidding!  But Marmot is just as snuggley-wuggley as the cute little squirrels!  Use the soft, fur-like Marmot for a cuddley stuffed animal or for fur-like edging on a sweater or mittens!
  • Modern Cotton is old-fashioned cotton, but with a new sophistication!  This machine washable cotton has a bit of rayon to add sheen.  It is as soft as your favorite tee shirt - but a lot classierModern Cotton's bold jewel colors are perfect for summer accessories, and the pastel Spinnaker (Pink) and Warbler (blue) colors are great for washable baby clothes. 
  • Ultra Alpaca Chunky is just like the popular Ultra Alpaca yarn, except (duh!) - it's chunky!  This alpaca and wool blend is incredibly soft, and because it's chunky it knits up quickly!  Knit a speedy Ultra Alpaca Chunky hat or scarf in outdoorsey garden colors. 
Modern Cotton in Gooseberry
Enjoy some new yarns from an old company!  And remember that all of our Berroco yarns - new and old - are 20% to 25% off during June.

Happy Knitting . . . . Amy

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